New and emerging technologies have eased our lives considerably, but they are far from perfect- along with benefits, they often bring negative impacts and unintended consequences.
The Ethics Company guides businesses make ethically informed decisions in order to mitigate potential harm, create positive impact on users and society, build differentiation, and ultimately lead to business success.
We emphasize the practice of self-regulated ethics- approaching it from a proactive, anticipatory and human-centered perspective, rather than a reactionary, technical or compliance perspective.
Why we do what we do
WHY DO WE EXIST? Technology and digital artefacts are evolving at an incredible pace. The focus of companies is mostly on tech driven innovation, user centricity, quick adoption and short terms benefits of products. New technologies are beneficial, but what we think is a great product or service can often have unintended negative impacts beyond obvious benefits. We work with you to ensure that the products you create will cause no harm |
WHAT VALUE DO WE ADD? We work with you to gauge how you make ethical decisions, and guide you to create a shared ethical vision. We help integrate the code of ethics into your work processes so that you can intentionally create products that have a positive impact on users and society. This in turn helps you create differentiation in the market, and build an ethical reputation for your business. We help you make ethically informed decisions during the process of creation |
HOW DO WE DO THAT? We help you evaluate existing products or create new ones using our proprietary ethical design toolkits. Our work is based on these principles: 1. Anticipatory ethics, not reactionary solutions 2. Being humanity-centric, not just user-centric 3. Long-term impacts over short-term benefits 4. Not high-level principles, but easy-to-apply frameworks We facilitate easy application of ethical design principles in your daily work |
Why Ethics? What's in it for your business?
Ethically designed products come at a cost, requiring intentional effort, investment of time and resources. So why should companies pursue ethical design? According to Ethisphere - the company that defines and measures corporate ethical standards - investors, employees, consumers and other stakeholders value businesses that focus on the long-term, practice integrity, and invest in people and society.
Ethically designed products come at a cost, requiring intentional effort, investment of time and resources. So why should companies pursue ethical design? According to Ethisphere - the company that defines and measures corporate ethical standards - investors, employees, consumers and other stakeholders value businesses that focus on the long-term, practice integrity, and invest in people and society.
Why good ethics is great for business
Mitigate Potential Harm
Intentional ethical design helps nullify or mitigate unintended consequences that arise from products |
Outperform Others
Corporate cultures that focus on ethical principles actually create conditions that lead to success |
Attract & Retain Talent
Employees prefer working with companies that have ethical principles and practices in place |
Make a Positive Impact
Customers want to engage with companies, brands and products that are purpose-led and responsible |
Making ethical design easy to implement
One of the goals of The Ethics Company is to make ethical design accessible and easy to implement with the use of frameworks and toolkits. Our proprietary human-centered ethical design toolkits are based on learnings and insights gathered from research to understand work processes, awareness levels, and overall approach to ethical design. The toolkits have been developed for different objectives and industries, and are used for the various services we provide.
Ethics Analysis Toolkit
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Ethical Conversation Design
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Ethical Design Toolkit
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Background
Meet Supriya Kulkarni- Brand strategist, Ethics advocate, Human-centered designer and founder of The Ethics Company
Meet Supriya Kulkarni- Brand strategist, Ethics advocate, Human-centered designer and founder of The Ethics Company
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Supriya holds deep interest in emerging technologies and their impact on individuals and society. She tries to understand pain-points, challenges and motivations of people in order to develop human-centered, ethical solutions.
Supriya features in the list of '100 Brilliant Women in AI Ethics' 2022 by Women in AI Ethics™ (WAIE), a global initiative whose mission is to increase recognition, representation and empowerment of women in AI Ethics. She was also a finalist in the 2021 ‘Women in Voice’ awards in the ‘DEI in Voice’ category that recognizes outstanding contributions to advance diversity, equity and inclusion in Voice AI. |
Supriya speaks at various forums on ethics and ethical design, and is passionately involved in bringing this topic to
executive education. She believes it is crucial not only for creators, but also for leaders and decision-makers to understand the systemic interplay between technology, business and society, in order to make informed and responsible choices.
executive education. She believes it is crucial not only for creators, but also for leaders and decision-makers to understand the systemic interplay between technology, business and society, in order to make informed and responsible choices.
Speaking Sessions
Supriya has been a speaker at these forums:
AIGA Design Conference 2022 (October 2022)
Ethics and Action Symposium
JP Morgan Chase Experience Day APAC (October 2022)
Topic: Technology-First or Customer-First?
UMO Women in Design 2022 (April 2022)
Topic: How not to be a Designer
Voice Tech Summit India (March 2022)
Topic: Ethics in Voice Technology
ELEVES Expert Dialogue Series, Mumbai (February 2022)
Topic: Ethics in Product Design
UX India Conference 2021 (December 2021)
Topic: Building Positive Experiences with Ethical Design
JP Morgan Chase Experience Day APAC (October 2021)
Topic: Building Trustworthy Experiences with Ethical Design
Voice Tech Summit Middle East (September 2021)
Topic: Ethics in Voice Technology
Moinworld Mentors & Mentees Get-together (August 2021)
Topic: Ethics in Technology
Hyper Island, Singapore: Over-the-Hump Series (April 2021)
Topic: Ethical Voice Assistants
Witlingo LingoFest 2021 (April 2021)
Topic: Ethical voice-first solutions for socially isolated seniors
Witlingo LingoFest 2021 (March 2021)
Topic: Ethical Conversation Design for Voice AI
Supriya has designed and delivered the following learning programs online:
Guest Speaker, Hyper Island Karlskrona, UX Designer Program (February 2023)
Module: Inclusivity & Representation in Design
Guest Speaker, Hyper Island Karlskrona, UX Designer Program (December 2022)
Topic: Accessibility for the Ageing
MBA Class at IIPS DAVV, India (August 2022)
Topic: Navigating the Gig Economy
IDC School of Design, Mumbai (March 2022)
Topic: Ethical User Experiences
Guest Lecturer, Hyper Island Stockholm, Digital Creative Program (February 2022)
Topic: Ethics in Brand Identity
Industry Leader, Hyper Island Stockholm, UX Designer Upskill Program (January 2022)
Module: Ethics of UX Design
Guest Lecturer, Hyper Island Stockholm, Design Lead program (October 2021)
Topic: Ethics in Design
Learning Facilitator, Hyper Island Singapore (October 2021)
Masters in Digital Management Module: ‘Intelligent Machines’
Welingkar Institute of Management, India (September 2021)
Topic: Storytelling & Creative Writing
Supriya has been a speaker at these forums:
AIGA Design Conference 2022 (October 2022)
Ethics and Action Symposium
JP Morgan Chase Experience Day APAC (October 2022)
Topic: Technology-First or Customer-First?
UMO Women in Design 2022 (April 2022)
Topic: How not to be a Designer
Voice Tech Summit India (March 2022)
Topic: Ethics in Voice Technology
ELEVES Expert Dialogue Series, Mumbai (February 2022)
Topic: Ethics in Product Design
UX India Conference 2021 (December 2021)
Topic: Building Positive Experiences with Ethical Design
JP Morgan Chase Experience Day APAC (October 2021)
Topic: Building Trustworthy Experiences with Ethical Design
Voice Tech Summit Middle East (September 2021)
Topic: Ethics in Voice Technology
Moinworld Mentors & Mentees Get-together (August 2021)
Topic: Ethics in Technology
Hyper Island, Singapore: Over-the-Hump Series (April 2021)
Topic: Ethical Voice Assistants
Witlingo LingoFest 2021 (April 2021)
Topic: Ethical voice-first solutions for socially isolated seniors
Witlingo LingoFest 2021 (March 2021)
Topic: Ethical Conversation Design for Voice AI
Supriya has designed and delivered the following learning programs online:
Guest Speaker, Hyper Island Karlskrona, UX Designer Program (February 2023)
Module: Inclusivity & Representation in Design
Guest Speaker, Hyper Island Karlskrona, UX Designer Program (December 2022)
Topic: Accessibility for the Ageing
MBA Class at IIPS DAVV, India (August 2022)
Topic: Navigating the Gig Economy
IDC School of Design, Mumbai (March 2022)
Topic: Ethical User Experiences
Guest Lecturer, Hyper Island Stockholm, Digital Creative Program (February 2022)
Topic: Ethics in Brand Identity
Industry Leader, Hyper Island Stockholm, UX Designer Upskill Program (January 2022)
Module: Ethics of UX Design
Guest Lecturer, Hyper Island Stockholm, Design Lead program (October 2021)
Topic: Ethics in Design
Learning Facilitator, Hyper Island Singapore (October 2021)
Masters in Digital Management Module: ‘Intelligent Machines’
Welingkar Institute of Management, India (September 2021)
Topic: Storytelling & Creative Writing