Background
The Ethics Company is the brainchild of Supriya Kulkarni, a Brand strategist, Ethics advocate, Human-centered designer and Entrepreneur. 

Supriya holds deep interest in emerging technologies, especially in the impact they have on individuals, communities and society. She tries to understand the pain-points, challenges and motivations of users in order to design artefacts, processes and experiences using a human-centered approach.

Supriya firmly believes that deliberate choices and informed decisions made during the process of innovation and creation can lead to more ethical products and experiences.
It has been over three decades since Melvin Kranzberg famously wrote the above in his six truisms about the role of technology in society. We know technology artefacts are not neutral- they reflect the mindset, values, belief systems and biases of their creators. And although technology itself doesn’t have agency, it’s design can and does influence human action. ​​

Supriya Kulkarni, founder of The Ethics Company firmly believes that deliberate choices and informed decisions made during the process of innovation and creation can certainly lead to better, more ethical products and experiences.
Supriya has a background in advertising, branding and strategic consulting. She holds deep interest in emerging technologies, especially in the impact they have on individuals, communities and society. 

​Supriya tries to understand the pain-points, challenges and motivations of users in order to design artefacts, services, processes and experiences using a humanity-centered approach.
Watch Supriya talk at Witlingo's LingoFest 2021 about her research on the unintended consequences of usage of digital voice assistants, the development of the Ethical Design toolkit, and an example of ethical considerations for voice-first solutions for socially isolated seniors. Courtesy: Witlingo
The Ethical Design Toolkit

Supriya conducted an intensive research of the voice industry- specifically focusing on the unintended consequences of usage of autonomous digital voice assistants. Using her research learnings and insights, she has developed the 'Ethical Design Toolkit’, a framework that helps businesses working in emerging technologies consider ethical issues while designing artefacts.

Borrowing concepts and learnings from universal philosophies as inspiration for its framework, the Ethical Design toolkit works with the basic premise that creators and companies should aim for collective good and well-being through their artefacts. 

Without providing direct answers, it allows teams to engage in discussions and dialogue on the ethical implications of their design decisions. Approaching ethics and ethical design from a human, instead of a technical, compliance or governance perspective, the Ethical Design toolkit helps raise awareness, question the intent, purpose, assumptions and biases of creators. It is based on universal ethical principles, but is broken down into evocative prompts and actionable triggers.
Composed of five main pillars, this proprietary framework approaches dilemmas from the perspective of human well-being, and is used to guide clients in arriving at ethical solutions, preferably at the initial stages of strategy and design.
The Ethics Company aims to simplify the concept of ethics and the process of ethical decision-making.
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