The Ethics Company guides businesses make ethically informed decisions while developing tech and digital products.
We emphasize the practice of self-regulated ethics- approaching it from a proactive, anticipatory and human-centered perspective- rather than a reactionary, technical, legal, compliance or governance perspective.
We emphasize the practice of self-regulated ethics- approaching it from a proactive, anticipatory and human-centered perspective- rather than a reactionary, technical, legal, compliance or governance perspective.
Why, What & How
WHY DO WE EXIST? Technology is not neutral. It reflects the mindset, values, belief systems and biases of its creators. What we think is a great product or service can often have unintended consequences and cause negative impacts. How do we ensure the products we create are not harmful? How can we evaluate them through an ethical lens? These are some questions we try to answer through our different services. |
WHAT VALUE DO WE ADD? We help clients weave ethical design practices into their business processes so they can: - Mitigate potential harm and minimize the unintended consequences of their products - Match user and business goals - Create differentiation in the market - Build ethical reputation - Build the business - Create a positive impact on users and society at large |
HOW DO WE DO THAT? Ethical design comes at a cost- requiring intentional effort, investment of time and resources. The Ethics Company guides businesses in evaluating existing products through an ethical lens, or in creating new ones through usage of customized ethical design frameworks. We also help clients incorporate and integrate ethical design practice into their daily work processes. |
Background
The Ethics Company is the brainchild of Supriya Kulkarni, a Brand strategist, Ethics advocate, Human-centered designer and Entrepreneur.
Supriya holds deep interest in emerging technologies, especially in the impact they have on individuals, communities and society. She tries to understand the pain-points, challenges and motivations of users in order to design artefacts, processes and experiences using a human-centered approach. Supriya firmly believes that deliberate choices and informed decisions made during the process of innovation and creation can lead to more ethical products and experiences. |