YOU CAN, BUT SHOULD YOU?
Is your artefact absolutely necessary for society? If yes, does it contribute positively?
Is your artefact absolutely necessary for society? If yes, does it contribute positively?
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Whether you’re an individual or an organization, an employer or an employee, developer of a technology or the user of one, regardless of the industry you may operate in, it has become crucial to take a hard look at the role of ethics and ethical decision-making in your work processes.
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The Ethics Company aims to simplify the concept of ethics and the approach to ethical decision-making. Looking beyond the technical, governance or compliance aspects of ethics, we use a humanity-centered ethical design approach to help individuals, teams and organizations make more informed decisions at work.
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OUR APPROACH
Our decisions shape the future The myriad daily experiences people have with technology play a crucial role in shaping their identities. As creators or decision-makers of these technologies, the choices we make directly impact the products we create- in turn affecting the current and future realities of our teams, clients, customers and society. Therefore, it is critical for us to scrutinize our purpose, intent and goals, and make informed decisions during the process of creation. Anticipatory design over reactionary solutions
Emerging technologies are convenient and helpful, but come with many unintended consequences. Rather than wait for negative impacts to show up, we use an anticipatory design approach as a guiding tool to help creators and decision-makers mitigate or nullify potential unintended impacts at strategy and design stages. Human-centric, not just user-centric
Most technologies place emphasis on closing problems, focusing on humans only as end-users, rather than thinking about the human aspects of the solutions. Our aim is to put equal emphasis on user-centric as well human-centric design, refocusing the opportunity for technology to support and enhance human goals along with business goals. |
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OUR DESIGN PRINCIPLES
The ethos of our company is strongly rooted in our beliefs and ethical principles. They are intrinsic to the way we work and influence the solutions we create. |
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QUESTION THE INTENT Scrutinize the true purpose and goal behind the product or artefact you are creating BE ACCOUNTABLE FOR OUTCOMES Create with a conscience, assume ownership for your design decisions HUMAN-CENTRIC, NOT JUST USER CENTRIC Design not just to achieve human goals, but to facilitate and enhance human goals DESIGN TO EMPOWER Do your artefacts empower users to achieve their maximum potential? THINK LONG-TERM Consider long-term impacts of artefacts, don't focus only on short-term benefits |
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